A North Carolina diet doctor has come up with a formula to create the most highly engaged audience on Facebook in the world, far surpassing marketing efforts by celebrities and sports teams. He draws on the words of Jesus and posts them four or five times a day.
The doctor, Aaron Tabor, 41, grew up watching his father preach at churches in Alabama and North Carolina, and his Facebook creation is called the Jesus Daily. He started it in April 2009, he said, as a hobby shortly after he began using Facebook to market his diet book and online diet business that includes selling soy shakes, protein bars and supplements.
For the last three months, more people have “Liked,” commented and shared content on the Jesus Daily than on any other Facebook page, including Justin Bieber’s page, according to a weekly analysis by AllFacebook.com, an industry blog. “I wanted to provide people with encouragement,” said Dr. Tabor, who keeps his diet business on a separate Facebook page. “And I thought I would give it a news spin by calling it daily.”
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Facebook Page For Jesus, With Highly Active Fans
4th September 2011
Jennifer Preston | The New York Times
ANorth Carolina
The doctor, Aaron Tabor, 41, grew up watching his father preach at churches inAlabama and North Carolina
For the last three months, more people have “Liked,” commented and shared content on the Jesus Daily than on any other Facebook page, including Justin Bieber’s page, according to a weekly analysis by AllFacebook.com, an industry blog. “I wanted to provide people with encouragement,” said Dr. Tabor, who keeps his diet business on a separate Facebook page. “And I thought I would give it a news spin by calling it daily.”
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